Why Choose Us

The First Choice in Eye Care

you male with glassesAt Primary EyeCare (formerly Duling Optical), we have been providing patients with the best in complete eye care since 1989. Our goal is to ensure that each patient has the best eye care experience possible. Here are just a few of the reasons why hundreds of patients trust the health of their eyes and vision to us:

  • "Same day, hand-crafted eye wear" for your convenience
  • Largest optical lab in the area with an enormous number of frames and styles available
  • Comprehensive eye exams are conducted by experienced doctors
  • Highly experienced, knowledgeable, and professionally trained staff
  • First-class facility that offers the latest in digital technology
  • Complimentary eye care for infants
  • Strong focus on preventative screening and treatment to curb problems before they start
  • Customized Vision Therapy programs and plans

History of Primary EyeCare

Primary EyeCare is a part of Hutchinson Superstores, Inc., which was founded in 1989 by Optometrist Dr. David Parupsky and Optician Steve Malecek, who have since retired from the practice. The first office, Duling Optical of Hutchinson, was opened in May of 1989. 1990 saw the opening of the second office, Duling Optical of Litchfield.

Optometrist Dr. Gary Christianson joined the team as a partner in 1993. In June of 2005, Optometrist Matthew Hoppe joined the practice and became partner in January of 2007.

With a strong desire to select a name that better portrays the products and services provided, the name was changed from Duling Optical to Primary EyeCare in 2008.